Most founders choose the wrong kind of funding and exit strategy.
Capital-Market Fit is the framework that shows you which type of capital and exit strategy fits your company, before you spend eight years on the wrong path.
Product-Market Fit tells you if the market wants what you're building.
Capital-Market Fit tells you what kind of capital ande exits that market can actually support. Get it wrong and the best product in the world still ends in a trapped outcome. Every company lives in one of four quadrants, defined by the size of its addressable market and the strength of its moat.
Rocketship
01VC-fundable. Winner-take-most markets where capital compounds the moat. Raise big or lose to someone who did.
Submarine
02Big markets, thin moats. Capital becomes the moat. Raise strategically or get outspent by the next entrant.
Bumper Cars
03Small markets with real moats. Angel and seed-strapped founders win here. VC breaks the math on the way in.
Campervan
04Small markets, thin moats. Bootstrap or seed-strap. Outside capital is the trap. Discipline is the advantage.
The Funding Trap
An Entrepreneur's Playbook for Choosing Capital and Exiting Smart.
A book for founders who want to raise the right round, not the biggest one. The Capital-Market Fit framework, the exits it predicts, and the case studies of the companies that got it wrong — Moz, Gumroad, Blue Apron — alongside the ones that got it right.
No newsletter. No nurture sequence. One email when the book ships.